Retro rangefinder reinvented
The Fuji FinePix X100
I was stoked when I saw this announcement earlier in the week from Fujifilm at Photokina 2010. The new FinePix X100 is a beautifully designed camera reminiscent of rangefinders popular from the 1960’s and 1970’s. Needless to say I love how it looks. The camera appears to successfully meld the design language of the earlier era’s mechanical cameras (two-tone case, physical dials and switches) with today’s digital tech (large rear-facing LCD).
More than a pretty face, the X100 offers up some innovative tech, too. The Hybrid Viewfinder allows the photographer to instantly switch (yes, using an actual physical lever) between digital and true optical views. Super slick.
That said, this is definitely an enthusiast’s camera. Many people used to zoom-capable point-and-shoot cams will probably consider the f/2 23mm fixed focal-length lens (again, echoing an attribute common among rangefinders) a limiting factor. And if that doesn’t do it, the projected $1,000 price point might. But for me, the X100 is something I’ve been waiting for the industry to put out for some time. What’s old is new again.
My circa 1972 Canon Cannonet QL17 GIII
Links:
Digital Journal of Photography
Engadget posts: 1 | 2
Wired
DP Review
